「重見/建社會」系列展覽之四

開幕:2012.5.12 (六)3-6pm

展期:2012.5.12 - 6.17
(周三-日 2-8pm)

地點:TheCube (台北市羅斯福路四段136巷1弄13號2樓 [地圖])

交通: 捷運公館站1號出口,水源市場東側-東南亞戲院後方巷弄,韓一閣餐廳樓上


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SUPERFLEX 個展〈水淹麥當勞〉(Flooded McDonald's)

›››› English

繼饒加恩的〈REM Sleep〉、張乾琦的〈脫北者〉、雷斯樂與艾塞里尼的〈委內瑞拉的底層革命〉之後,台北立方計劃空間將於5月12日,推出「重見/建社會」主題策劃展第四檔──丹麥三人藝術團體SUPERFLEX的〈水淹麥當勞〉(Flooded McDonald's)。

「重見/建社會」策展計劃,目的在於提出並反思當代生活的特質、個體或集體生活經驗與其轉變,以此重新建構我們身處當代社會中的「視野」與「想像」──特別是當下,應去省思在我們所處之新自由主義資本權力宰制分配下的高度景觀化社會(Society of the Spectacle)裡,還如何能以具有批判力的眼光去發現在「景觀」的遮蔽之下,人與人、人與地方、地方與地方的真正關係?

接續前一檔〈委內瑞拉的底層革命〉探討拉丁美洲經歷新自由主義跨國市場經濟的侵略,與這十年來委內瑞拉底層人民的反抗,〈水淹麥當勞〉則以另一種角度省思當代的消費社會。


關於〈水淹麥當勞〉

〈水淹麥當勞〉為21分鐘長錄像作品,拍攝於完全複製麥當勞餐廳室內佈置的場景內,沒有顧客與員工在其中,越來越多的水湧入,桌椅和放著食物與飲料的餐盤飄浮於水上,電線短路,最後,整個餐廳被水淹沒。這部作品並非直接針對特定對象的批判,麥當勞速食餐廳代表的是國際知名品牌,任何人都能輕易辨識其形象。本片將全球化的消費符號放進災難電影的場景中,暗喻大量消費所帶來的後果,它同時也碰觸了經濟高度成長之下所帶來的全球暖化與自然災難等議題。

〈水淹麥當勞〉的主題與形式也呼應了SUPERFLEX在2010年於立方計劃空間展出的作品〈金融危機〉。〈金融危機〉藉由催眠師深沈的口白,描述了經濟崩潰後,人們內心的恐懼、焦慮與挫折等精神狀態,而〈水淹麥當勞〉則將災難以直接的視覺景像呈現出來。兩部作品都逼使觀者正視我們這個藉由經濟與消費行為所建立的現代社會,背後其實隱藏著人們憂心卻不願面對的未來。


關於SUPERFLEX

丹麥藝術團體SUPERFLEX成立於1993年,三位成員為傑寇.芬格(Jakob Fenger)、羅斯莫斯.尼爾森(Rasmus Nielsen)與伯瓊斯傑尼.克利斯汀森(Bjørnstjeren Christiansen)。他們的藝術計劃著重於探討經濟市場、民生生產狀態、自我組織,以及環境保護,其創作實踐傾向於突顯資本主義經濟活動的隱藏法則與運作方式,並使用各種形式與工具來轉化、表達這些看不見的面向,成為各種過程或行動。

SUPERFLEX曾參與的雙年展包括柏林(2001)、威尼斯(2003)、伊斯坦堡(2005)、聖保羅(2006)、台北(2008、2010)、上海(2010)與新加坡(2011)。近幾年參加的活動包括「親歷幻見」(2010,台北立方計劃空間)、「笨蛋,問題出在政治經濟(It's the Political Economy, Stupid)」(2011,維也那,Open Space)、「生活作為形式(Living as Form)」(2011,紐約,Creative Time)、「列印/輸出(Print/Out)」(2012,紐約,當代美術館)。

網站:superflex.net



Re-Envisioning Society:
Flooded McDonald's by SUPERFLEX

Exhibition: May 12, 2012 - June 17, 2012 (Hours: Wed. - Sun. 2-8pm)
Opening: Saturday, May 12, 2012. 3-6 pm
TheCube Project Space: 2F, No. 13, Aly 1, Ln. 136, Sec. 4, Roosevelt. Rd., Taipei, Taiwan (MRT: Gongguan Station, exit no. 1, East side of Shui-Yuan Market)


TheCube Project Space is proud to present Flooded McDonald's by the Danish artist trio SUPERFLEX from May 12 to June 17, 2012. It is the fourth installment of a series of exhibitions on the theme Re-envisioning Society, following Jao Chia-en's REM Sleep, Chang Chien-chi's Escape from North Korea and Venezuela from Below with Oliver Ressler and Dario Azzellini.

This curatorial project aims at manifesting and reflecting on the characteristics of contemporary life, as well as individual or collective life experiences and their changes, in order to construct a new vision and imagination of the contemporary society we are in. In particular, in view of the present "society of the spectacle" produced as a result of the power distribution of neo-liberalism, it explores how we can discover the genuine relationships between people, between man and place and between places hidden behind the "spectacle" with a critical eye.

While the previous exhibition "Venezuela From Below" explores the aggression of the neo-liberal multinational market economy against Latin America, and the resistance put up by the grass-roots Venezuelans over the past decade, "Flooded McDonald's" reflects on the contemporary consumer society from another perspective.


About Flooded McDonald's

The 21-minute video work Flooded McDonald's was shot in a convincing replica of the interior of a McDonald's fast food restaurant. Empty of customers or staff, the restaurant is gradually flooded with water, causing tables and chairs and trays of food and drinks to float around and leading to a short circuit. Finally, the whole restaurant is completely submerged. This work is not aimed at critiquing a particular target. As a representative of international brand names, McDonald's is easily recognizable to all. By placing a globalized consumption icon into the scenario of a disaster movie, this film alludes to the consequences of mass consumption, and touches on issues such as global warming and natural disasters brought about by high economic growth.

The theme and form of Flooded McDonald's echo the work The Financial Crisis (2009) presented by SUPERFLEX at TheCube Project Space in 2010. Through the deep voice of a hypnotist, the latter describes people's mental state, such as fear, anxiety and frustration, after the collapse of the economy. In Flooded McDonald's, the disaster is presented directly with visual images. Both works compel viewers to take a good look at the modern society built on the economy and acts of consumption, with a worrying future that people are reluctant to face.


About SUPERFLEX

Founded in 1993, the Danish art collective SUPERFLEX is made up of three members, Jakob Fenger, Rasmus Nielsen and Bjørnstjerne Christiansen. Their projects deal with issues of economic markets, democratic production conditions, self-organization, and environmentalism. Highlighting the hidden rules and operations of capitalist economic activities, they use different forms and means to convert and manifest these invisible phenomena in various processes and actions.

SUPERFLEX has participated in biennials in Berlin (2001), Venice (2003), Istanbul (2005), São Paulo (2006), Taipei (2008, 2010), Shanghai (2010) and Singapore (2011). Recent exhibitions and activities include " Traversing the Fantasy" (2010) at TheCube Project Space of Taipei, "It's the Political Economy, Stupid" (2011) at the Open Space in Vienna, "Living as Form"(2011) at Creative Time in New York and "Print/Out"(2012) at the Museum of Modern Art, New York.

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